LAUNCH: NICOLA SCREEN

Oooo this was a fun one! We LOVE these clothes, this client, and her taste and vision (minimal, moody, elevated, luxe). The new Nicola Screen Store here in Wanaka is beyond dreamy, and we really wanted to replicate the feeling of walking into that brick and mortar store in an a digital way. Re-building the site on Shopify was totally in our e-commerce wheelhouse. We streamlined the inventory, collections and tags, and completely redesigned the homepage and collection pages. It’s a really nice site now - with thoughtful UX and plenty of places to add the all important SEO inclusive text.

We love working with clients like this - and we 1000% recommend shopping in the store. Supporting ethical manufacturers who create small batch collections with such thought and intention is what we are all about.

The Nicola Screen collection is created using batch dyed organic silks and linens and other fabrics. Everything is pre-shrunk and hangs beautifully on the body. In addition to her own collection, Nicola has curated a slew of incredible brands from Italy and France: Campomaggi bags and accessories, Chantelle lingerie, Never Enough men’s and women’s wear, and Loboratorio Olfattivo perfumes. It really is to die for.

It’s as if our dream shop in San Francisco or New York, stocking all our favourite designers from Europe and New Zealand, just decided to pop up in the back yard. Awesome, and slightly dangerous!

If you’re in Wanaka, do pop by The Precinct to check out the store, and of course, if you’re needing an ecommerce website, we are your best and most thoughtful option.

Love from Wanaka,

WWD