Launch: Fearless

Clients

Mar 15

The WWD team is beyond excited to announce the launch of the new Wanaka store and national NZ e-commerce business, Fearless.

Fearless needed a comprehensive branding job - so we took care of everything from the logo, business card, signage, merchandise, water bottles, and apparel - to their huge, bangin’ new Shopify e-commerce store that launched a couple of weeks ago.

Teaming up with the amazing Chelsea, we managed to create a really seamless process for this lovely client. Moving forward, they will have really clear best-practices for uploading new inventory into Shopify, and how to manage it all.

We at WWD are really proud of this one! It was a monster! Lots of SEO, lots of copywriting, lots of special coding bells and whistles, and some fun new things learned along the way.

Working with really wonderful clients means we get really emotionally invested in the success of their business - beyond the normal scope of wanting a client to succeed, so I’m happy to encourage anyone who reads this blog to please go to the website and shop like crazy people!

If you’re in the market for women’s activewear (leggings, sneakers, sports bras, tanks, yoga wear, hoodies, trackies, water bottles… all the gym gear you ever needed, to be honest), then Fearless is your one-stop-shop. Fearless are keeping their prices for luxury sports apparel really low - but the brands they are stocking are the top of the range: Onzie, L’urv, Beach Riot, Dharma Bums, First Base, Flox, New Balance, Lacoste, Lilybod, Koral, Jac + Mooki, Noli, Puma, Monday, Puredash, Fusion, Yellow Willow, Sat Lab, Salt and Stone… and so many more.