WHAT IS A WEBSITE AUDIT?
Great websites make businesses more trustworthy. According to web credibility research from Stanford University, 75% of users judge a company's credibility based on the quality of their website.
If you run a business, you must ensure that your website works well. If your website has issues, people may get frustrated and not explore your site. Furthermore, search engines can recognize when your website isn't working well, and they'll direct traffic to other locations.
Competition online is accelerating in this day and age, so it's important to ensure your website is performing optimally across all these criteria. The best way to assess a website in a holistic way is to perform a website audit.
What Is a Website Audit?
A website audit is a comprehensive analysis of a website's performance, structure, and content.
The primary purpose of a website audit is to identify issues and areas for improvement so they can be addressed. To enhance the site's user experience (UX), SEO, and overall effectiveness in achieving your goals.
Think of auditing a website as a comprehensive health check.
Why Audit My Website?
Boost search engine visibility
If you want to maximize the visibility of your website, you need to perform a website audit from time to time. By auditing your website, you can increase your search engine visibility. This means you'll make it easier for search engines to find your website. When your website works well, search engines will know that your website is being actively managed.
Identify critical performance issues
Conducting a comprehensive website audit also allows you to identify critical performance issues. You may not realize that something is wrong with your website until it significantly impacts your key performance indicators.
If you perform a website audit regularly, you can identify and fix major performance problems on your website promptly. By correcting website problems, you can ensure your visitors have a positive experience with your business.
Improve website design
Website design trends are constantly changing. You need to improve your website design if you want to get the most out of your website. As you look at your site, you may find that certain components are outdated. Or, perhaps you'll notice that your pictures and images need to be updated to reflect the current social environment. These are a few examples of website design issues you may want to update when executing an audit.
Determine selling opportunities
As a business owner, your top priority is generating as many sales as possible. Conducting a website audit allows you to identify potential selling opportunities in order to boost your bottom line. For example, your product descriptions may need to be updated, or you may notice your blogs require more call-to-actions to drive sales. You can also use your website to A/B test certain marketing campaigns and maximize your sales. That way, you can figure out what works best for your business.
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