WHAT WEBSITE PLATFORM IS RIGHT FOR ME?
The big question for most small businesses is “What web building platform. should I use?”
Here, we quickly and easily break down the popular website building platforms so you can make an informed decision.
Keep in mind, a website should last you several years. You should be able to grow and evolve the website as your business grows.
Think about the future of your business within the next few years as you make the decision.
Ok, let’s do it!
Wordpress
Best for large corporations, super complicated site functionality (like hotel or airline bookings) and for people who want forums.
Most people who use Wordpress need to pay someone a monthly or yearly fee to manage their site for them and keep the apps updated.
Squarespace
Best for online business owners, bloggers, course creators, small brick & mortar business owners and service providers, and smaller e-commerce stores with a hundred products or less.
Of all the Template platforms (like Wix, etc) we recommend Squarespace because it has infinitely superior flexibility, the ability to add code to personalize every site, and really easy back end functionality. Any business owner can have autonomy over their site and not pay someone else to manage it for them.
Shopify
For e-Commerce over 100 products and more complex shipping and pricing set up. This is 100% the e-commerce platform to start with if you want to scale your online store.
We only use and recommend Shopify for the types of businesses that fit into the above criteria.
Webflow
Best for people who want sites with extremely complex animations and navigation.
Showit
Showit allows designers the ability to be extremely precise with their design - something that generally is less important to the small business owner than dealing with complex upkeep, plugins and pricing. :)
A website is something you only want to build once. Please don’t waste your money using a platform that doesn’t work for YOU.
Don’t choose a designer that works with only one platform - because they will recommend that one platform to you.
I personally don’t use or like Wix for lots of reasons, so I’m not including it in the above list.
Shop around, do your homework!
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